What do missed calls actually cost?

A calculator with no hidden assumptions: every input is a slider you control, and the formula is printed underneath.

The honest version of the maths

Plenty of marketing pages will tell you the average business loses some scary number to missed calls. We won't, because averages hide everything that matters: your call volume, your conversion rate, your job values. So the calculator below makes you set every assumption yourself. Slide the numbers to match your business and the result is your estimate, not our claim.

The formula is printed under the calculator, in full. If you think an assumption is wrong, change it and watch the number move. That's the point.

The cost of missed calls

What's the leak costing you?

Missed calls and manual admin rarely show up on a balance sheet, but they have a price. Slide the numbers to match your business. Your figures, simple maths, nothing hidden.

Your numbers

Missed or unanswered calls per week 8

Share of those that would have booked 25%

Be conservative: some were wrong numbers or cold sales calls.

Average value of a job £1,500

Hours on manual admin per week 6 hrs

Scheduling, invoicing, chasing, copy-pasting between systems…

What an hour of that time is worth £30

Your estimate

35 missed enquiries per month

26h admin hours per month

Bookings likely missed per month: 9
Revenue at risk per month: £13,000
Cost of manual admin per month: £780

Estimated monthly cost £13,780

Over a year £165,360

An estimate, not a promise: it's only as good as your sliders. The maths is missed calls × share booked × job value, plus admin hours × hourly cost.

Book a call and plug the leak

What to do about the number

If the annual figure made you wince, the fix is not answering your phone more heroically: it's making sure someone answers when you can't. That's what the AI receptionist does, around the clock, for less per month than most single missed jobs are worth. You can test it live right now, on a demo built from your own website.

Questions we hear a lot

How do you work out the cost of a missed call?

Missed calls per month, times the share of callers who would have become customers, times what an average job is worth to you. You set all three; the formula is printed under the calculator. We do not use an industry average, because averages hide the only numbers that matter here, which are yours.

Do most people who call back leave a voicemail?

We are not going to quote you a statistic we cannot stand behind. What we can say is that a caller who reaches voicemail has to choose to wait for you, and the next number on their search results does not ask them to. That is the risk the calculator prices.

Is an AI receptionist cheaper than the calls I am missing?

That is exactly the comparison the calculator is there to let you make honestly. Put your own numbers in, then ask us for a scoped price on a free 30 minute discovery call and compare the two figures yourself.

See it working before you decide.

Try the receptionist live on our interactive demo, paste your own website in and watch it become yours, or talk it through with a human first.

Book a free discovery call Try the live demo

Prefer email? hello@maponos.co.uk